Self is a technical and quality-oriented specialist in commercial LED lighting innovation, design and production for the Global retail market. With our highly experienced engineering team, we always focus on the latest technical, material and technological developments.

Stores frequently develop their appearance with new innovations and energy saving ideas at the forefront of their designs.Thus,from Cologne, we provide you the best LED lighting solutions for the following applications:

- Cooler lighting
- Linear lighting
- Showcase lighting
- Trunk lighting
- Track lighting
- Recessed lighting

The headquarters of Self, founded in 1993, is located in Ningbo, China. With a professional R&D team, an advanced testing laboratory centre and 58,000m2 production lines, Self is well known as a National Norms Editor, the Light Emitting Diode(LED) Lighting Fixture for Architectural Indoor Use(China), VDE TDAP holder (Europe)&UL CTDP holder (North America) in lighting industries.

Combining our extensive knowledge of LED technology and creative design philosophy, as the perfect solution provider, Self brings professional illumination into your world.